Case study

Donovan & Co.

Energy-Focused Financial Services

Donovan & Co.

Donovan & Co. provides strategic growth capital and advisory services to entrepreneurs and lower middle-market energy companies. Since 2007 they have facilitated over $4.1 billion in transactions, specialising in complex private equity and investment banking deals.

Year
2023
Role
Webflow Developer
Duration
6 weeks
Sector
VC/Investments · Corporate
Stack
WebflowGSAPCMSSwiper.jsFinsweetSplitType.js
Challenge

Energy finance is a niche where credibility is established in seconds: typography, density, restraint. The Donovan site needed to feel as serious as a boutique investment bank while leaving the marketing team room to publish thought leadership without dev support.

Approach
  1. (01)

    Translated the brand into a restrained, type-led Webflow build with subtle GSAP motion and SplitType.js typography effects on the hero and key transitions.

  2. (02)

    Built CMS collections around real publishing axes — insights, transactions, team — extended with Finsweet Attributes for flexible filtering and Swiper.js for mobile-optimised carousels.

  3. (03)

    Modelled investor and partner intake flows with automation so qualified inquiries reach the right principal.

  4. (04)

    Hardened SEO and performance so the site holds up to scrutiny on every dimension that matters in finance.

Outcome

A grown-up corporate site that signals institutional weight, with publishing tooling the firm uses for thought leadership and deal announcements.

Build time

6 wks

Track record

$4.1B+

Editorial cadence

Weekly

Hand-off ops

Automated