Safeon
Private Health & Disability Insurance
Safeon is a digital insurance platform offering tailored cover for civil servants, trainees, students, employees, and the self-employed — simplifying private health and occupational disability products for everyday users.
- Year
- 2024
- Role
- Lead Webflow Developer
- Duration
- 7 weeks
- Sector
- Wellness · Corporate
- Stack
- WebflowGSAPCMSFinsweetSwiper.js
Insurance copy is dense and dryly regulated, but the prospect is making one of their most personal financial decisions. The site needed warmth in imagery, clinical precision in copy, GDPR-compliant tracking, and a smooth path from page to qualified advisor call — without making the marketing team beg engineering for every change.
- (01)
Built a calm, family-imagery-first Webflow site with restrained GSAP motion so the page feels alive without distracting from the offer.
- (02)
Modelled CMS collections for editorial articles, FAQ, insurance categories, and case studies that the in-house team owns end-to-end — extended with Finsweet Attributes for advanced filtering and Swiper.js for mobile sliders.
- (03)
Custom-built dynamic flows let users self-select plans and categories without losing context.
- (04)
Connected forms into the advisor intake automation — qualified leads land in the right inbox with attribution and context attached, all GDPR-compliant via Google Tag Manager.
- (05)
Multi-locale-ready architecture and clean German typographic defaults that respect the regulator-friendly tone.
A site that converts insurance-anxious visitors into advisor calls without compromising on tone — and a CMS the small marketing team runs without engineering tickets.
Build time
7 wks
Locales
DE
Advisor intake
Automated
Editorial autonomy
Full