Case study

Erfolgsimpulse GmbH

Leadership & Organizational Development

Erfolgsimpulse GmbH

Erfolgsimpulse GmbH is a German consultancy specialising in leadership, management, and communication strategies — built around well-being, appreciation, and excellence inside organisations, with a mission to create ‘millions of happy moments’.

Year
2024
Role
Webflow Developer
Duration
~4 weeks
Sector
Wellness · Corporate
Stack
WebflowGSAPCMSFinsweet
Challenge

Consulting buyers research extensively before reaching out. The site had to communicate depth and process clearly enough that the prospect arrives at the contact form already half-convinced — not skeptical — with subtle, professional motion that supports trust rather than performing.

Approach
  1. (01)

    Built a calm, type-led Webflow site with GSAP motion used sparingly on hero and transitions — emotionally resonant without overwhelming.

  2. (02)

    Modelled CMS collections for methodology, services, team, and resources — editorially self-serve, extended with Finsweet Attributes for native-CMS extensions.

  3. (03)

    Multilingual-ready architecture, clean German typographic defaults, and SEO best-practice content structure.

  4. (04)

    Form intake wired to qualify inquiries with industry, scale, and timeline context attached.

Outcome

A consultancy site that does the convincing pre-call, so engagements start mid-conversation instead of from scratch.

Build time

~4 wks

Locales

DE

CMS collections

5

Intake routing

Automated