Product Pair
Strategic Product Marketing Consultancy
Product Pair is a strategic product marketing consultancy led by Greg and Rey Blackman, focused on positioning, messaging, and go-to-market strategies for AI, MarTech, and SaaS companies. The firm has launched 50+ products and driven over $250M in revenue impact.
- Year
- 2024
- Role
- Webflow Developer
- Duration
- ~4 weeks
- Sector
- SaaS · VC/Investments
- Stack
- WebflowGSAPCMS
Strategy consultancies sell credibility on the homepage. The site needed to communicate proven track record cleanly — services, case impact, founder authority — and convert curious sales leaders into intro calls, without leaning on stock animation tropes.
- (01)
Pixel-perfect design implementation matching Product Pair’s strategic, clean brand voice.
- (02)
User-centric navigation that emphasises services and credentials — case impact and expertise lead the page.
- (03)
Smooth animations and interactions using Webflow primitives and JavaScript for enhanced UX without overload.
- (04)
On-page SEO optimisation tuned for discoverability across the AI, MarTech, and SaaS keyword universe.
- (05)
Fully responsive mobile/tablet/desktop with conversion-friendly contact flows for client engagement.
A strategic-feeling consultancy site that reinforces Product Pair’s authority in AI/MarTech/SaaS and converts research-mode visitors into qualified intro calls.
Build time
~4 wks
Products launched
50+
Revenue impact
$250M+
Intake
Conversion-tuned