LVM-Preußenstadion
Modern Football Stadium
The LVM-Preußenstadion is the newly renovated home of SC Preußen Münster. The club wanted a digital presence that would reflect its deep-rooted history, emphasize sustainability in the rebuild, and serve as a go-to platform for fans, sponsors, and the local community.
- Year
- 2024
- Role
- Webflow Developer
- Duration
- 9 weeks
- Sector
- Corporate · Sustainability
- Stack
- WebflowGSAPCMSFinsweetSwiper.js
A venue site has to do three jobs simultaneously: sell hospitality and event spaces to B2B buyers, communicate match-day logistics to fans, and host a constantly-rotating event calendar that the venue team must edit themselves — all in a brand language that respects the institution and stays GDPR-compliant.
- (01)
Translated the brand language into a Webflow build that feels grounded and editorial — wide images, confident typography, restrained motion.
- (02)
Designed CMS collections around what the venue actually publishes: events, news, hospitality packages, partner pages — each editable end-to-end by the in-house team, extended with Finsweet Attributes for filtering.
- (03)
Used GSAP for cinematic scroll moments on key pages and Swiper.js for touch-friendly galleries — without making routine pages slow or fussy.
- (04)
Connected forms and event flows to booking and CRM systems and instrumented Google Tag Manager for analytics. Handover included internal docs so the club team manages updates without dev tickets.
A site that feels worthy of the institution and operates as a daily marketing tool. The venue team publishes events, news, and hospitality content directly, with no engineering ticket required.
Build time
9 wks
Editorial languages
DE
CMS collections
7
Stakeholder audiences
3