Otark
Green Energy Procurement Platform
Otark is a digital B2B platform streamlining certified green-electricity procurement across Europe — connecting producers, buyers, utilities, and consultants to land transparent Power Purchase Agreements (PPAs) in under nine weeks instead of months.
- Year
- 2024
- Role
- Webflow Developer / Automation Engineer
- Duration
- 8 weeks
- Sector
- Sustainability · SaaS
- Stack
- WebflowGSAPOpenAICMSMakeSwiper.jsFinsweet
A buy-side platform for energy procurement needs to communicate institutional-grade trust to large industrial buyers while making a famously dense category feel approachable. The marketing site also needed to plug directly into Otark’s data + automation backbone — no off-the-shelf templates — and stay compliant with EU privacy rules.
- (01)
Translated the dark, data-forward design language into a responsive Webflow build with GSAP-driven hero scenes and custom JS counters showing live energy data and impact metrics.
- (02)
Modelled CMS collections around real editorial axes — sellers, success stories, market insights — extended with Finsweet Attributes and Swiper.js sliders for content-rich pages.
- (03)
Wired intake flows into the automation stack (Make + internal APIs) so demo requests reach the deal team with context attached, and connected GTM, VWO, Facebook Events, and Typekit for marketing.
- (04)
Hardened SEO, accessibility, and performance — clean structure that holds up as the site grows.
A flagship procurement site that opens doors with industrial energy buyers and gives the marketing team end-to-end editorial autonomy.
Sellers
160+
Buyers
120+
GW power
5+
Weeks to PPA
< 9