Nivati
Employee Mental Health Platform
Nivati is a comprehensive mental-health platform for employers — therapy, coaching, content, and group support in one platform. The site is the first impression for HR buyers evaluating wellness solutions.
- Year
- 2023
- Role
- Webflow Developer
- Duration
- ~46 hrs
- Sector
- Wellness · SaaS
- Stack
- WebflowCMSHubSpotFinsweetSwiper.jsGTM
Wellness buyers are flooded with pitches. The site had to look warm and human without sliding into stock-photo territory, give HR a frictionless path from page to demo, and serve prospective members thoughtful, search-friendly content — all while staying GDPR-aligned.
- (01)
Built a warm, restrained Webflow site that lets product imagery and member outcomes lead.
- (02)
Modelled CMS collections for resources, partners, services, and pricing — search-optimised and editorially self-serve, with Finsweet Attributes for filtering and Swiper.js for testimonial carousels.
- (03)
Integrated HubSpot for marketing automation and CRM, plus Google Tag Manager for analytics and event tracking.
- (04)
Conversion paths instrumented end-to-end before launch, with cross-browser QA across all major devices.
A conversion-tuned marketing site that closes meetings before sales gets involved and powers SEO acquisition through evergreen wellness content.
Build effort
~46 hrs
CMS collections
6
Demo intake
Automated
Content cadence
Weekly