1648 Group
Global Innovation Ecosystem
1648 Group is a global innovation ecosystem integrating technology, AI, design, and venture building across four divisions — 1648.tech, 1648.ai, 1648.studio, and 1648.ventures — ‘Building what matters. Together.’ The group site is the entry point that hands visitors off to the right business unit.
- Year
- 2024
- Role
- Senior Webflow Developer
- Duration
- ~1 week
- Sector
- VC/Investments · Corporate · AI · Creative Agency
- Stack
- WebflowCMSSwiper.jsGTM
Group sites usually do nothing well — too generic for buyers, too thin for partners. The brief was to build a site that genuinely routes traffic to the right business, reads as one institution rather than four, and stays GDPR-aligned for an EU-anchored audience.
- (01)
Built a bold, dark Webflow layout that treats each business unit as a hero card with its own visual identity but a shared brand language.
- (02)
Webflow CMS drives cross-promotion between business units without manual updates, with Swiper.js carousels showcasing success stories and services.
- (03)
Smart routing and contact intake so cross-unit leads land in the right place automatically.
- (04)
Google Tag Manager configured for comprehensive analytics, with privacy best-practices built in.
A confident parent-brand site that handles four business units coherently, with self-serve content for the group marketing team.
Business units
4
Design → launch
~1 wk
CMS collections
5
Cross-routing
Live