Case study

Workbase

All-in-One Employee Productivity Platform

Workbase

Workbase is a comprehensive employee platform improving productivity and streamlining internal processes — employee portals, training courses, quizzes, news updates, surveys, and a company-trained AI Assistant for internal communication and efficiency.

Year
2024
Role
Framer Developer
Duration
2–3 weeks
Sector
SaaS · EdTech
Stack
FramerCMSIntegrations
Challenge

HR-tech buyers are evaluating dozens of platforms at once. The site had to communicate the breadth of features and the AI-driven differentiator quickly, route demo intent into the funnel, and stay responsive across desktop, tablet, and mobile — all on Framer (not Webflow).

Approach
  1. (01)

    Pixel-perfect Framer implementation reflecting Workbase’s professional, productivity-focused brand identity.

  2. (02)

    Smooth navigation structure surfacing the AI Assistant, training modules, and employee portal value props without burying them.

  3. (03)

    Mobile-first responsive layout for HR managers and decision-makers reviewing on the go.

  4. (04)

    Conversion-friendly layouts focused on demo requests and client engagement, plus light animations and micro-interactions tuned for performance.

Outcome

A polished Framer site that strengthens Workbase’s presence in HR-tech, converts curious decision-makers into demo bookings, and rounds out my non-Webflow build portfolio.

Build time

2–3 wks

Platform

Framer

Audience

HR + employees

Demo flow

Conversion-tuned